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The verbal identity is one of the most important aspects of any brand, which if you can get right, will become one of your most valuable assets. The brand name is the single most important part of a brand's identity. Whether your brand is an organisation, product, service, destination or campaign, it's the name that people use to remember you, search for you and talk about you. Our brand naming process has four key stages involving exploration of the clients and market needs, name generation, filtering names by linguistic and straegic crieteria, and then the presentation and selection of names.
For international brands, we can also conduct a linguistic and cultural evaluation of potential brand names to ensure that the brand name will be suitable for use in all intended regions.
To build a strong and authentic brand you need to have a conversation with your customers. You don't just need to think about what you say, its equally important to think about the way that you say it. A brand's tone of voice is one of the strongest reflections of its personality. Talking to your customers in the right way not only assures them that you are who you say you are, but can even win their hearts. We derive the brand's tone of voice from its personality and produce clear, simple guidelines on how to talk the talk. If your serious about developing strong brands for your organisation, get in touch now by email, phone or skype. Email: scamper(at)SustainableBrandStrategy.com Phone: +44 (0)208 1234590 Skype: scamperbranding
Phone: +44 (0)208 1234590 | Email: scamper ©2008 Scamper Ltd - building sustainable brands. PO Box 4756, Kenilworth, Warwickshire, CV8 9BG, UK
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